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Use quick, but detailed titles Titles can be both brief and helpful. If the title is too long or otherwise deemed less appropriate, Google may reveal only a portion of it or one that's automatically generated in the search result. Google may also show different titles depending upon the user's question or device utilized for searching.

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Stuffing unwanted keywords in your title tags. A page's description meta tag gives Google and other online search engine a summary of what the page is about. A page's title might be a few words or a phrase, whereas a page's description meta tag may be a sentence or 2 or even a brief paragraph.

Brandon's Baseball Cards - Purchase Cards, Baseball News, Card Prices   ... description meta tags are crucial because Google may use them as bits for your pages. Note that we state "might" because Google may select to use an appropriate area of your page's visible text if it does a great job of matching up with a user's question.

The Google Search Central blog has useful posts on improving snippets with much better description meta tags. We also have a handy post on how to develop excellent titles and snippets. Accurately summarize the page content Write a description that would both notify and interest users if they saw your description meta tag as a snippet in a search engine result.

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Prevent: Composing a description meta tag that has no relation to the material on the page. Utilizing generic descriptions like "This is a websites" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the entire content of the document into the description meta tag.

If your website has thousands or even millions of pages, hand-crafting description meta tags probably isn't possible. In this case, you could automatically create description meta tags based on each page's material. Prevent: Using a single description meta tag throughout all of your website's pages or a large group of pages.

Imagine you're writing an outline Comparable to writing an overview for a big paper, put some believed into what the main points and sub-points of the material on the page will be and decide where to utilize heading tags appropriately. Avoid: Putting  This Is Cool  in heading tags that would not be useful in specifying the structure of the page.