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Believe it or not, not every consumer uses Facebook, or Twitter or Instagram. But everybody nowadays uses Google. The reality is, extremely few web designers use SEO-best practices to web design. SEO is a bit technical, and the last thing a website design company desires (generally) is to be liable for list building.
Will Your New Website Be a Pre-made Template or Style? The large majority of web designers in Kansas City offer pre-made Word, Press themes that are then a little tailored for your business. Free and low expense templates are implied to offer to the mass market on the cheap. Although website development company templates look great and have good functions out of package, they are not Google-friendly and nearly never ever have best-practices coding.
Here's how it works: the web style business purchases a pre-made Word, Press theme for $50 and after that re-sells it to you (with some tweaking) for $3,000 or $5,000+. This is the way the game is played. It's okay for a website design business to use themes, as long as they upfront about it and as long as you know that a pre-made site will never have the SEO or money-making capacity as custom-made website that was developed for your service from the ground up.
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This is a way agencies like to make you a "sticky" customer (i. e. hard to leave), and in the worst cases they can hold your website captive or just plain disappear. Your Kansas City web designer should build you a site on an open source Material Management System ("CMS" preferably Word, Press) that you own outright.

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This is actually a larger concern that you realize due to the fact that it's so typical for web developers to try to "sink their hooks" into your business so they can nickel-and-dime costs from you for eternity. Nevertheless, it is extremely typical for web designers to charge a monthly upkeep fee, however for the most part these website maintenance costs need to be less than $99/mo (unless your web design company will likewise be offer ongoing marketing services).